Nikki Kajmowicz
Creative Portfolio
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Creative Strategist

 

Creative Strategist | MAZAKALI

2018-2019

Served as Creative Director at a cannabis fintech startup, leading the development of all creative assets across brand, marketing, and investor communications, including spearheading a company rebrand. Worked closely with executive leadership, including the CEO, CFO, and Chief Marketing Director, to design high-impact presentation decks for national and international conferences and develop compelling investor materials to support capital raise efforts.

Responsibilities & Contributions

  • Project Management

  • Creative direction

  • Marketing and Strategy

  • Slide Deck & Presentation Design

  • Led Creative Team Strategy Meetings

 

Logo & Branding

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Marketing | One Pager handout

Icon Design & Infographic

Responsibilities & Contributions

  • Led Creative Team Strategy Meetings

    • Present completed ideas to clients/team members

    • Website User Experience

    • Produce sketches, storyboards, roughs to visualize ideas

    • Consult with business partners to understand their challenges and verbally provide smart solutions

  • Project Management

    • Generate clear ideas and concepts to communicate with the rest of the creative team across different types of media

    • Managing projects and working within a budget

    • Manage and delegate responsibilities to other designers and provide directions

    • Partner with department team, project managers, account managers, proofreading, art directors, and print production manager

  • Re-Branding

    • Understand marketing initiatives, strategic positioning and target audience

    • Logo Design, Creation of Style & Branding Guide

  • Marketing and Strategy

    • Design of Marketing Material Design, Print and Web

    • Stay on top of all trends and maintain best practices

    • Working on designs to produce effective advertising campaigns

    • Adhere to brand style and standards while creating effective designs

  • Slide Deck & Presentation Design

    • Take work from concept to final execution within deadlines

    • Design of infographics

    • Communicate information visually with the use of color, typography, photography, animations, charts, graphs and diagrams  

    • Develop creative concepts transforming sometimes complicated text-heavy presentations into concise, visually engaging experiences